PUR Moisturizer

Light to rich moisturizers for every skin type and skin need

The right moisturizer forms the heart of every skincare routine. A day cream or gel-cream locks in the active ingredients of your serum, supports the skin barrier, and retains moisture for a long time — essential for healthy, balanced skin. PUR offers a thoughtful range of moisturizers where clean beauty meets proven active ingredients, suitable for various skin types and skin needs.

Whether your skin feels dehydrated, looks dull due to pigmentation spots, or needs visibly more firmness: within this collection, you will find the right care. Every cream is vegan, cruelty-free, and formulated without parabens, mineral oils, and sulfates — formulas you can trust daily.

Why choose a PUR moisturizer?

PUR is known for premium skincare with a strong focus on clean ingredients and visible results. The moisturizers combine plant-based actives such as alfalfa extract, kakadu plum, and green algae extract with proven active ingredients like peptides, hyaluronic acid, ceramide, and encapsulated retinol. The brand is dermatologically tested and certified by both Macy's and Ulta Conscious Beauty, meaning the formulas meet strict safety and sustainability standards.

Additionally, all PUR day creams are developed with a light, fast-absorbing texture that wears excellently under makeup — ideal for those who want cared-for skin without a heavy feeling.

Find your ideal PUR moisturizer

Which cream suits you best depends on your skin type and your needs. For dehydrated, combination, or oily skin, the PUR Cloud Cream is an excellent choice. This gel-to-water moisturizer transforms into a watery essence upon contact with the skin and provides light hydration without a heavy feel. Thanks to the encapsulated Ceretin Complex with retinol and ceramide, the cream also smooths fine lines.

Does your skin need a brighter, more even complexion? Then the PUR Tropical C is the right care. This gel-cream with vitamin C from kakadu plum, peptides, and hyaluronic acid helps fade pigmentation spots and gives dull, tired skin a fresh appearance — suitable for all skin types, including acne-prone skin.

For mature skin experiencing visible loss of firmness and elasticity, the PUR Get A Lift offers targeted support. The cream combines alfalfa extract as a plant-based retinol alternative with cassava root for an immediate firming effect. Ideal for those seeking the benefits of retinol without the sensitivity that synthetic retinoids can cause.

How do you use a moisturizer?

1. Thoroughly cleanse the face as the first step of your routine
2. Apply a toner or essence and let it fully absorb
3. Follow with a serum that matches your skin need and wait until it is absorbed
4. Optionally apply your eye care around the delicate area
5. Distribute a pea-sized amount of moisturizer over the face and neck with upward, gentle movements
6. Always finish in the morning with sun protection as the last step to protect your skincare from UV damage
7. In the evening, use the moisturizer as the last step so the skin can optimally repair overnight

Frequently Asked Questions

Which PUR moisturizer suits my skin type?

For oily or combination skin, we recommend the Cloud Cream due to its light gel texture. The Tropical C is suitable for all skin types with a dull or uneven complexion. The Get A Lift is developed for mature skin needing visibly more firmness and elasticity.

Can I combine a PUR moisturizer with a serum from another brand?

Yes, all PUR moisturizers are designed to integrate seamlessly into an existing routine. Apply your serum first and let it fully absorb before applying the cream. When combining with retinol or vitamin C, pay attention to the correct order — preferably use vitamin C in the morning and retinol in the evening.

Are PUR moisturizers suitable for sensitive skin?

The formulas are dermatologically tested and formulated without common irritants such as parabens and sulfates. For very reactive skin, we recommend performing a patch test first, especially with products containing retinol like the Cloud Cream. Gradually build up usage.

How long does one jar of moisturizer last with daily use?

With twice-daily use and the recommended amount (pea-sized), a 50ml jar lasts on average two to three months. Store the cream at room temperature and close the jar tightly after each use to preserve the effectiveness of the active ingredients.