Youngblood Eyes

Youngblood eye make-up: eyeshadow, eyeliner, mascara and brows

Eye make-up gives the face expression. A soft eyeshadow, a line along the lashes, mascara and groomed brows make the eyes look bigger, more awake and more defined. You don't need to use everything at once: often one or two products already make a clear difference.

Youngblood has a complete line for the eyes, from eyeshadow primer to brow pencil. Below you can read what each product group is for and who it suits best, so it's easier to choose what you need.

How do you build up your eye make-up?

Start with a good base: an eyeshadow primer helps eyeshadow adhere better, makes colours show up truer and stops them creasing as quickly. Next comes the eyeshadow, then eyeliner along the lash line and finally mascara. Finish your brows at the end, so they're in balance with the rest of your look. That way everything stays neat and you avoid smudges.

Which eye make-up suits you?

Stay Put Eye Prime: The eyeshadow primer you apply first. It evens out the eyelid and gives eyeshadow a base to grip on to, so the colour looks good for longer. Especially handy if you have oily eyelids or want to wear eyeshadow all day.

Eyeshadow Palette: Talc-free, pressed mineral eyeshadow in ready-made combinations. The Weekender I and Weekender II are double-sided face palettes with nine eyeshadows, two blushes and two highlighters. The Garden Party, Taupe Smoke and Starlit quads have four coordinated shades in a rosy, neutral or warm colour family.

Eyeliner: Two formats for a line along the lashes. The One-Swipe Gel Eyeliner is a creamy gel pencil in black, brown and bronze that you can also blend out; the Eye-Mazing Liquid Liner Pen has a fine felt tip for a sharp line or wing.

Mascara: Mineral mascaras for every lash look. The EverLash Mineral Lengthening Mascara lengthens, the 'Til Midnight Intense Volumizing Mascara adds volume, and the No Limits Lash Primer goes on underneath for a fuller base.

On Point Brow Defining Pencil: A twist-up brow pencil with a spoolie in blonde, medium brown and dark brown. Use it to fill in sparse areas and give your brows a natural shape.

Tips for the right choice

• Short on time: mascara and a brow pencil are enough for a polished daytime look
• Long-lasting: always start with an eyeshadow primer, especially if you have oily eyelids
• Soft or sharp: a gel pencil is easy to blend out, a liquid liner gives the crispest line
• Choosing a colour: brown and neutral shades look softer, black and deep shades give more contrast
• Sensitive eyes or contact lenses: apply eyeliner along the lash line and not on the inner rim of the eye

Frequently asked questions

In what order do I apply eye make-up?

Start with an eyeshadow primer, then eyeshadow, then eyeliner and finally mascara. Do your brows at the end. That keeps the eyeshadow clean, stops the eyeliner disappearing under the shadow and prevents the mascara from clumping because of product falling onto it.

Do I need an eyeshadow primer?

Not always, but it makes a big difference if you want to wear eyeshadow all day or have oily eyelids. A primer helps the colour adhere better, show up truer and crease less quickly.

Should I choose black or brown eyeliner and mascara?

Black gives the most contrast and suits a bold or evening look. Brown looks softer and more natural, especially with light lashes, fair skin or a more mature eye area. You can also combine them: brown eyeliner with black mascara.

Which brow colour suits me?

Choose a colour that matches your hair colour or is one shade lighter or darker. Blonde suits blonde hair, Soft Brown suits light brown and medium brown hair, and Dark Brown suits dark hair. Not sure? Send us a message via WhatsApp with a photo taken in daylight.

How do I remove eye make-up without rubbing?

Use an eye make-up remover that is suitable for waterproof make-up. Hold a soaked cotton pad against the closed eye for a moment so that mascara and eyeliner loosen, then gently wipe downwards and outwards. That way you spare the thin skin around the eye and your lashes.