{"product_id":"jane-iredale-beyond-matte-liquid-foundation-27ml-m12","title":"Jane Iredale Beyond Matte Liquid Foundation M12 27ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid semi-matte foundation for a medium-deep skin with a cool, refined complexion\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe deeper the skin tone, the greater the chance of a foundation that colors incorrectly. Orange, red, or ashy gray — the most common complaints with medium-deep skin tones with a cool undertone are almost always the result of formulas optimized for warmer tones. This suppresses the cool, refined character of the skin instead of honoring it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe \u003cstrong\u003eJane Iredale Beyond Matte M12\u003c\/strong\u003e is specifically developed for the medium-deep skin tone where coolness and depth come together. The 3-in-1 formula of primer, concealer, and foundation lays down a semi-matte layer that respects and enhances the skin’s natural color depth — without shifting to warmer tones or neutralizing the complexion into something it is not.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e M12 is a rich medium-deep beige with a cool, slightly rosy undertone — a deeper shade that emphasizes the refined coolness of the skin and highlights its color depth.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThree-in-one formula: primer, concealer, and foundation in one targeted step\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBuildable coverage from medium to full, adaptable for day and occasion\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eColor-stable semi-matte finish that does not shift to orange or red tones\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMinimizes the visibility of pores for a smooth, polished complexion\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-lasting and suitable for all skin types\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFree from synthetic fragrance, parabens, phthalates, GMOs, talc, and mineral oil\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eClinically tested, dermatologically tested, and non-comedogenic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eCelery seed and flaxseed extract:\u003c\/strong\u003e For a medium-deep skin tone with a cool undertone, color stability is the top priority. The brand-specific combination of celery seed and flaxseed actively combats color shifts: celery seed extract regulates sebum production that can accelerate oxidation processes, while flaxseed extract visually smooths and refines skin texture. Together, they ensure that the cool depth of M12 remains distinctly present on the skin from morning to evening.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTamarind extract:\u003c\/strong\u003e A medium-deep skin with a cool undertone that is insufficiently hydrated can quickly appear dull or uneven — further disrupting the cool character of the complexion. Tamarind extract binds moisture deep within the skin and supports the smoothness of the complexion throughout the day. This results in a vibrant, clear color rendering that fully showcases the skin’s cool refinement.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eJojoba oil:\u003c\/strong\u003e The waxy structure of jojoba oil closely matches the skin's sebum, allowing the foundation to blend smoothly and naturally without clogging pores. For a cool medium-deep skin tone, jojoba contributes to a flawless coverage that enhances the skin's tonal nuances rather than masking them — for a complexion that looks naturally radiant.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eHoneysuckle extract (Lonicera Caprifolium \u0026amp; Japonica):\u003c\/strong\u003e The combination of two honeysuckle varieties completely replaces synthetic preservatives and has a soothing effect on the skin. For a medium-deep skin tone that may react sensitively to heavy or chemical makeup ingredients, this clean formulation offers daily reliability and calm.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eTocopherol (vitamin E):\u003c\/strong\u003e As a fat-soluble antioxidant, vitamin E neutralizes free radicals that can affect the clarity and depth of a cool complexion. It supports stable, consistent color rendering of the foundation throughout the day and contributes to balanced skin condition with regular use.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eThoroughly cleanse the skin and apply a moisturizing or nourishing base as preparation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShake the bottle and press the pump—no twisting needed\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense one pump and apply to the central part of the face\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend evenly outward with the Liquid Complexion Brush or fingertips for a seamless, skin-like finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFinish in the morning with a mineral powder with SPF as daily protection\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-deep skin tones with a cool or slightly rosy undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAll skin types, including combination and sensitive skin\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSkin prone to color shift or orange oxidation with conventional foundations\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive skin thanks to the formula free of synthetic fragrance and parabens\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor those seeking a deeper cool shade that enhances their natural skin color without warming it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow does the \u003cstrong\u003eJane Iredale Beyond Matte M12\u003c\/strong\u003e differ from M11 and M13?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eM11 has a warm golden amber undertone and suits medium-deep skin tones with inherent warmth. M13 goes deeper. M12 brings a cool, rosy undertone that uniquely positions it in the deeper medium segment—a deliberate choice for skin where warmth is not dominant. Unsure? Jane Iredale offers a 100% color match guarantee.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhy doesn’t the \u003cstrong\u003eJane Iredale Beyond Matte M12\u003c\/strong\u003e shift to orange on the skin?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eColor shift to orange occurs due to a combination of sebum production, oxidation, and heavy synthetic ingredients in the formula. Jane Iredale’s plant-based composition is free from mineral oils and synthetic fillers that accelerate this process. Celery seed extract controls sebum production, keeping the cool color temperature of M12 stable and true throughout the day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I also use M12 if my skin tone varies seasonally?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eM12 is an excellent choice as a base shade for medium-deep skin with a cool undertone that is present year-round. In the summer months, you can mix M12 with M13 for extra depth. In winter, M12 suits most medium-deep cool skin tones without adjustment.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635853406539,"sku":null,"price":52.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/2bf3f25977a5ba6a4eed2ebad9b7a252362be186.jpg?v=1779223842","url":"https:\/\/webshop.glamskin.be\/en\/products\/jane-iredale-beyond-matte-liquid-foundation-27ml-m12","provider":"Glam Skin Webshop","version":"1.0","type":"link"}