{"product_id":"jane-iredale-purematch-liquid-concealer-10n-medium-to-dark-5ml","title":"Jane Iredale PureMatch Liquid Concealer 10N Medium to Dark 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-dark skin with olive undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-dark shade with a true olive undertone that does not lean warm-gold or peach.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 10N is specially developed for medium-dark skin with an olive undertone — a greenish nuance naturally present in this skin tone and often ignored in regular concealer lines. Regular warm or neutral shades can appear orange on olive skin; this tailored 10N avoids that problem. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-dark shade with an olive undertone suitable for medium-dark skin tones with a greenish nuance in the undertone.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for the skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 10N onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-dark skin tones with an olive undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 10N or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the N in 10N mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe N stands for \u003cstrong\u003eneutral\u003c\/strong\u003e undertone, as opposed to W for \u003cstrong\u003ewarm\u003c\/strong\u003e. Specifically, 10N has a neutral-olive nuance—a light greenish tint common in Mediterranean, South Asian, and olive skin types. This undertone does not work with a warm-golden concealer, as that results in an orange finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 10N and 8N or 11N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e10N is clearly darker than 8N (medium skin with a neutral undertone) and has an olive nuance instead of purely neutral. Compared to 11N, 10N is almost as dark, but 11N has a purely neutral undertone while 10N is olive. Choose 10N if your skin clearly has an olive or greenish nuance, and 11N for a purely neutral complexion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 10N under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 10N for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635795997003,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/cf38fb5bbeda1206f74042efd936e65affbf1332.jpg?v=1779224944","url":"https:\/\/webshop.glamskin.be\/en\/products\/jane-iredale-purematch-liquid-concealer-10n-medium-to-dark-5ml","provider":"Glam Skin Webshop","version":"1.0","type":"link"}