{"product_id":"jane-iredale-purematch-liquid-concealer-5w-medium-to-light-5ml","title":"Jane Iredale PureMatch Liquid Concealer 5W Medium to Light 5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eLiquid concealer for medium-light skin with warm golden undertone\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-light shade with a warm golden undertone that seamlessly transitions from fair to medium skin with a golden glow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eJane Iredale PureMatch 5W is specially developed for medium-light skin with a warm golden undertone — often visible in summer or on skin that tans quickly warm and golden. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on blemishes, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e A medium-light shade with a warm golden undertone suitable for skin tones between fair and medium with a golden glow.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium, buildable coverage with a soft matte finish\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePrecision doe-foot applicator for targeted and broad use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLong-wear formula that does not oxidize or crease\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVersatile: conceal, brighten, and contour with one product\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan, gluten-free, and non-comedogenic\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eProtects against moisture loss with oil and wax blend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eIndian Dammar (Shorea Robusta Resin):\u003c\/strong\u003e A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePrickly Pear (Opuntia Ficus-Indica) Extract:\u003c\/strong\u003e A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eVitamin E (Tocopherol):\u003c\/strong\u003e A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eOil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes):\u003c\/strong\u003e A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to combat dryness with prolonged use.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eMica \u0026amp; mineral pigments:\u003c\/strong\u003e Provide a natural finish and coverage without a cakey or mask-like effect.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use it\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse and care for your skin with your daily routine and apply your serum and moisturizer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally apply your foundation first as a base\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDispense a small amount of Jane Iredale PureMatch 5W onto the doe-foot applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor targeted spots like pigmentation or pimples: dab with the tip of the applicator\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFor larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend quickly and thoroughly with a \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/en\/products\/jane-iredale-concealer-brush\"\u003eConcealer Brush\u003c\/a\u003e, sponge, or finger before it dries (the long-wear formula sets quickly)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eOptionally set with a light layer of translucent powder for even longer wear\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMedium-light skin tones with a warm-golden undertone\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUse under and after foundation\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCamouflaging pimples, pigmentation spots, and dark circles\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrightening under the eyes (optionally choose 5W or a shade lighter)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eContouring (choose a shade darker)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVegan and gluten-free use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAcne-prone skin (non-comedogenic)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat does the W in 5W mean?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe W stands for \u003cstrong\u003ewarm\u003c\/strong\u003e undertone, as opposed to N for \u003cstrong\u003eneutral\u003c\/strong\u003e. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool\/neutral undertone and an N shade is better.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow do I choose between Jane Iredale PureMatch 5W and 3W or 6N?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e5W is clearly darker than 3W (light skin with a warm-golden undertone). Compared to 6N, 5W is almost as light, but 6N has a neutral-beige undertone while 5W is distinctly warm-golden. Choose 5W if your skin is between fair and medium with a golden glow, and 6N if your skin is more neutral and slightly darker.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use Jane Iredale PureMatch 5W under the eyes as well?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 5W for a matching finish.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eDoes PureMatch contain SPF?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eNo, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing separate sun protection.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eIs the concealer vegan?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.\u003c\/p\u003e","brand":"Jane Iredale","offers":[{"title":"Default Title","offer_id":56635796521291,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/f455b342e2bd73d608959c6140fdf2d1df1b5aee.jpg?v=1779224933","url":"https:\/\/webshop.glamskin.be\/en\/products\/jane-iredale-purematch-liquid-concealer-5w-medium-to-light-5ml","provider":"Glam Skin Webshop","version":"1.0","type":"link"}