{"product_id":"p-r-tone-up","title":"PUR Tone Up Niacinamide Firming Eye Serum 12,5ml","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eFirming eye serum with niacinamide, hyaluronic acid, and botanical extracts\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAs the skin around the eyes matures, the challenge shifts from \"color and puffiness\" to \"texture and firmness.\" While in your twenties you mainly focus on brightening and hydration, from the late thirties onward the skin requires firming ingredients that support the collagen structure and visibly tighten the skin. At the same time, this is exactly the area where many active serums are too harsh — the delicate skin does not tolerate strong acids or high-concentration retinol without consequences.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe PUR Tone Up Niacinamide Firming Eye Serum is formulated for this exact intermediate stage. Niacinamide works on tone and firmness, hyaluronic acid plumps the skin from within, and an extensive botanical cocktail — from Brazilian ginseng and white lily to turmeric, neem, and pearl powder — soothes, brightens, and strengthens the skin barrier. The result is a serum that can be used daily, even on the most sensitive eye contour, building its effect over weeks.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.375rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVisibly firms and lifts the skin around the eye\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003ePlumps fine lines with hyaluronic acid and allantoin\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eNiacinamide improves skin tone and strengthens the skin barrier\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBotanical cocktail soothes, brightens, and revitalizes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eLight, fast-absorbing texture that feels comfortable under eye cream or makeup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eActive Ingredients\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eNiacinamide (vitamin B3):\u003c\/strong\u003e One of the most broadly effective skincare ingredients. Niacinamide strengthens the skin barrier, improves skin tone uniformity, and stimulates ceramide production — making the skin around the eyes fuller and firmer. In the long term, it also helps reduce pigmentation irregularities and the visibility of enlarged pores in the temple area.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eSodium Hyaluronate (hyaluronic acid):\u003c\/strong\u003e A low-molecular-weight form of hyaluronic acid that penetrates deeply into the skin layers and holds up to a thousand times its weight in moisture. On the thin eyelid skin, where dehydration immediately shows as fine lines, hyaluronic acid provides an instant plumping effect and contributes to a smoother, more supple texture.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBotanical firming complex (white lily, Brazilian ginseng, muira puama):\u003c\/strong\u003e Three plants with tightening and revitalizing properties. Lilium Candidum (white lily) is traditionally used for its firming effect on the skin, Pfaffia Paniculata (Brazilian ginseng) promotes microcirculation and gives the skin a more rested appearance, Ptychopetalum Olacoides (muira puama) is rich in antioxidants and supports skin vitality.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eHydrolyzed Oat Protein \u0026amp; ATP (Adenosine Triphosphate):\u003c\/strong\u003e Two energizing ingredients for skin cells. Hydrolyzed oat protein works immediately to soothe and has a light firming, film-forming effect on the skin surface. ATP is the energy carrier of every cell; by supplying it locally, skin cells receive an energy boost that supports their normal repair function.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003ePearl Powder \u0026amp; allantoin:\u003c\/strong\u003e Pearl powder naturally contains amino acids and trace minerals that soften the skin and provide a fine, light-reflecting effect to the eye contour. Allantoin soothes, heals, and hydrates — especially relevant after a night of poor sleep or a day with extensive screen time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eAntioxidant cocktail (turmeric, neem, basil, chlorella):\u003c\/strong\u003e A broad spectrum of antioxidant-rich plants that protect the skin against free radicals and oxidative stress. Turmeric and neem have anti-inflammatory properties that calm redness, while basil and chlorella support overall skin repair and revitalization.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eHow to use\u003c\/h3\u003e\n\u003col class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCleanse your face and apply your facial serum to the entire face if desired\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eShake the bottle before use and apply half a drop of Tone Up to your ring finger\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTap small dots under the eye along the bony edge, on the outer corner, and on the upper eyelid\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBlend with gentle tapping motions, without rubbing, until the serum is fully absorbed\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eFollow with your usual eye cream and finish in the morning with sun protection for optimal effect\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eSuitable for\u003c\/h3\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eMature eyelid skin with loss of firmness and light fine lines\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eTired or stressed skin needing plumping and hydration\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSensitive eye contour that cannot tolerate retinol or vitamin C\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eDaily morning and evening use\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSupplement to an existing routine with other eye care products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eWhat is the difference between Tone Up and Rescue C?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eBoth products are for the eye contour but address different skin concerns. Rescue C is an eye cream focused on brightening and immediate refreshment — with vitamin C for dark circles, caffeine for puffiness, and peptides for expression lines. Tone Up is a serum focused on firmness, plumping, and skin tone — with niacinamide and a broad botanical complex. They are also complementary: use Tone Up as the serum step (lighter texture, first) and Rescue C as the cream step (richer, afterwards).\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I combine Tone Up with retinol?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eYes. The niacinamide and botanical ingredients in Tone Up are compatible with retinol — niacinamide even helps strengthen the skin barrier against possible irritation from retinol. Practically: use retinol in the evening, Tone Up in the morning and evening (order: serum first, retinol product after). As always, build up gradually with sensitive skin.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eHow quickly will I see results?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe plumping effect of hyaluronic acid is noticeable within one to two days — fine lines appear fuller and smoother. The improved skin tone from niacinamide and antioxidants becomes visible after four to six weeks of consistent use. The firming effect of the botanical cocktail requires the most patience: visibly smoother, firmer-looking skin after eight to twelve weeks.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eCan I use this serum during pregnancy?\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe formula contains no retinol, vitamin A derivatives, or high concentrations of acids — ingredients usually discouraged during pregnancy. Niacinamide and hyaluronic acid are generally accepted in pregnancy-safe routines. For specific situations, consulting your gynecologist or skin therapist is always advisable.\u003c\/p\u003e","brand":"PUR","offers":[{"title":"Default Title","offer_id":56635750318411,"sku":null,"price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/6908\/7307\/files\/7760f55f658ab975ed939fe27f302c8056dbe5e6.jpg?v=1779226369","url":"https:\/\/webshop.glamskin.be\/en\/products\/p-r-tone-up","provider":"Glam Skin Webshop","version":"1.0","type":"link"}