Collection: PUR Make-up Cosmetics

PUR makeup with encapsulated retinol, ceramides, and SPF

Since 2002, PUR Minerals has been one of the pioneers in skincare-infused makeup — beauty that treats the skin as skincare because it truly is. The brand is known as "The Mineral Makeup Authority" and holds a unique place within Astral Brands, the same group that includes Cosmedix. Every complexion formula is built around the proprietary Ceretin Complex: an encapsulated combination of retinol, ceramides, and lactic acid that visibly improves the skin with every wear.

For those looking for makeup that does more than just conceal, PUR offers a complete system where foundation, concealer, powder, and sun protection merge into one multitasking product. The products are 100% vegan, cruelty-free, and free from talc, parabens, mineral oil, and over 1,300 other potentially unnecessary ingredients. The result: a makeup routine that does not burden the skin but supports it — day after day.

Why choose PUR?

PUR stands out through a combination that is rare in the makeup world: mineral formulas that measurably contribute to better skin, without compromising coverage or wear. The Ceretin Complex is incorporated throughout the entire complexion category — not a separate skincare add-on, but a built-in benefit of every foundation, primer, or concealer. Additionally, the brand applies strict formulation criteria: more than 1,300 ingredients are on the exclusion list, including talc, parabens, mineral oil, and petrolatum. For the customer, this means makeup you can wear all day without compromising the skin barrier, suitable for sensitive and mature skin alike.

The story behind the brand

PUR Minerals was founded in 2002 and is one of the pioneers of clean beauty in the United States — long before clean formulations became a mainstream trend. The brand was among the first to introduce skincare-infused mineral makeup: foundations with active skincare ingredients instead of purely covering pigments. In the years that followed, PUR developed the signature 4-in-1 Pressed Mineral Makeup, a powder formula that combines foundation, concealer, powder, and SPF in one compact. Today, PUR is part of Astral Brands, a group that also includes professional skincare brands like Cosmedix — a background that explains the scientific approach to their complexion formulas.

The formula philosophy

Four core principles run throughout the entire PUR range. First, the Ceretin Complex: a proprietary, encapsulated blend of retinol (for cell renewal and fine lines), ceramides (for barrier repair and moisture retention), and lactic acid (for gentle smoothing and radiance). Second, the multitasking approach: a 4-in-1 product replaces four separate steps, reducing the skin’s burden from overlapping formulas. Third, the clean ingredient standard: 100% vegan, cruelty-free, and formulated without over 1,300 ingredients that PUR fundamentally avoids. Fourth, the clinical backing: formulas are developed and tested under dermatological supervision for skin-friendliness on both sensitive and mature skin.

The product lines

The PUR range is built around the complexion category as its core, supplemented with color makeup, tools, and its own skincare line. Each line has a clear function within one cohesive system.

4-in-1 Pressed Mineral Makeup: The brand’s signature powder formula and the original that PUR owes its reputation to. Combines foundation, concealer, finishing powder, and SPF 15 in one compact, with the Ceretin Complex directly incorporated into the formula.

4-in-1 Skin Tint: A light mineral tint with SPF 50, for those seeking a natural finish with serious sun protection. Suitable for daily use on all skin types, including sensitive skin.

4-in-1 Tinted Moisturizer: Tinted moisturizer with SPF 20 that combines hydration, light coverage, skin improvement, and sun protection. A minimal makeup choice for drier skin or for those who want a light daily routine.

4-in-1 Love Your Selfie: Longwear foundation and concealer in one, for those who want higher coverage and longer wear without weighing down the skin. The Ceretin Complex ensures the skin continues to benefit.

Primer: The base layer under foundation. Includes the Correcting Primer Energize & Rescue, which hydrates, soothes the skin, and extends makeup wear time.

4-in-1 Concealer: The Sculpting Concealer combines camouflage with skincare thanks to encapsulated retinol, ceramides, hyaluronic acid, and caffeine — targeting dark circles, pigmentation spots, and fine lines around the eye contour.

Skin Perfecting Powder: Finishing powders that refine the skin and set makeup without leaving a dull or cakey layer.

Silky Tint Stick: Multitasking sticks with peptides for cheeks, lips, and eyelids — a quick way to add color and glow, even on the go.

Eyeshadow: Eyeshadow palettes and singles for soft naturals to bold looks, with formulas that blend smoothly.

Eyeliner: Liners for a precise finish or a soft smoky line, tailored to all eye shapes.

Mascara: Mascaras with skin-friendly formulas, including the Big Look Lengthening Mascara that visually lengthens lashes for a wide-eyed look.

Brushes: Professional brushes designed for mineral makeup, with the Chisel Brush as the signature applicator for the 4-in-1 Pressed.

PUR Skincare: The skincare counterpart to the makeup line, featuring cleansers, serums, moisturizers, and eye care centered around the Ceretin Complex and plant-based actives.

Brand bestsellers

The products below are consistently recognized as top choices by both customers and professional skin therapists — a combination of the iconic 4-in-1 complexion favorites and the most requested skincare products.

• PUR 4-in-1 Pressed Mineral Makeup SPF 15 Golden Medium — the signature powder formula that combines foundation, concealer, finishing powder, and SPF 15 in one compact
• PUR Big Look Lengthening Mascara Black — lengthening mascara with skin-friendly formula, for lashes that appear visually longer and fuller
• PUR 4-in-1 Skin Tint Mineral SPF 50 Linen MN3 — light mineral tint with high sun protection, for a natural finish in daily use
• PUR 4-in-1 Tinted Moisturizer SPF 20 MN3 Buff — hydrating tinted moisturizer with SPF 20 for minimal daily makeup
• PUR Silky Tint Multitasking Stick You Go Pearl — creamy stick with peptides for cheeks, lips, and eyes
• PUR 4-in-1 Correcting Primer Energize & Rescue — primer that hydrates, soothes, and extends makeup wear time
• PUR 4-in-1 Love Your Selfie MN3 — longwear foundation and concealer in one for higher coverage
• PUR Mellow Eyes — eye care focused on the thin, sensitive skin around the eyes
• PUR Forever Clean 150ml — cleanser that removes makeup and impurities without stressing the skin barrier
• PUR Cloud Cream — gel-to-water hydrating essence moisturizer with a light, fresh texture
• PUR Get A Lift — firming day cream with alfalfa extract as a plant-based retinol alternative and cassava root for an immediate lifting effect
• PUR Tropical C — vitamin C formula that helps even out the skin and visibly brightens
• PUR Ceretin Boost — treatment serum built around the signature Ceretin Complex with encapsulated retinol and ceramides
• PUR Lit Mist — refreshing facial mist that hydrates the skin throughout the day and revitalizes makeup

PUR retailers

Looking for PUR Netherlands, PUR Belgium, PUR Germany, or PUR France? PUR Make-up Cosmetics is available throughout Europe — whether you live in one of the countries mentioned above or elsewhere in Europe. The brand is available at various recognized beauty salons and institutes, where you can get personal advice from a skin therapist or makeup expert and test the mineral makeup yourself. This way, you can be sure to choose a shade and formula that suits your skin type and undertone.

If you prefer the convenience of online shopping, Glam Skin Webshop is the right place for you. We are an official PUR online retailer and deliver quickly throughout Europe. This saves you time and effort: no more trips to the store, just easily order PUR mineral makeup and have your favorite products safely and quickly delivered to your door – always with the assurance of an authorized retailer.

PUR sale

At Glam Skin Webshop, we believe that healthy, radiant skin starts with high-quality products. PUR Minerals is known for skin-friendly makeup that actively improves the skin thanks to the Ceretin Complex. That’s why it’s important to invest in quality products that truly benefit your skin – a sustainable choice that delivers much more long-term results than quick deals or temporary discounts. So you won’t find a standard PUR sale, PUR offer, or PUR discount with us. We believe it’s important to invest in your skin with products that really work.

Would you still like a suitable price or discount? Feel free to send us a WhatsApp message – we are happy to think along with you for a personal offer.

Frequently Asked Questions

Who is PUR Make-up Cosmetics suitable for?

PUR is developed for those seeking makeup that improves the skin — suitable for sensitive, combination, and mature skin. The combination of mineral formulas with the Ceretin Complex makes the brand a safe choice for those who react to traditional makeup. PUR also offers a matching product line for skin with fine lines, pigmentation spots, or early loss of firmness.

What is the Ceretin Complex and why is it relevant?

The Ceretin Complex is PUR’s proprietary ingredient blend, made up of encapsulated retinol, ceramides, and lactic acid. The encapsulation ensures retinol is released gradually on the skin, keeping its effect mild. Ceramides support the skin barrier, and lactic acid gently evens the skin. The complex is present throughout the entire complexion line, making makeup a skincare step at the same time.

How long before I see results from skin improvement?

With regular daily use of complexion products containing the Ceretin Complex, a smoother, more even skin appearance is usually visible within four to six weeks. For specific skincare products like Get A Lift or Ceretin Boost, PUR reports clinically tested results within similar timeframes — always allow new products at least one skin cycle of four weeks to show their effects.

Is PUR Make-up Cosmetics cruelty-free and vegan?

Yes. PUR has been 100% cruelty-free since 2002, and all formulas are completely vegan. Additionally, more than 1,300 ingredients are strictly excluded, including talc, parabens, mineral oil, petrolatum, and gluten.

How long are PUR products good after opening?

The shelf life after opening (PAO) is indicated on the packaging with a jar icon and a number — usually 6 to 12 months for makeup products and 6 months for skincare with active ingredients like retinol or vitamin C. Store products in a dry place, at room temperature, and closed to keep the formulas optimal.

Can I combine PUR Make-up Cosmetics with the PUR Skincare line?

Yes, both lines are aligned and share core formulation principles like the Ceretin Complex. A complete routine consists of cleansing, treating with serum, moisturizing, and caring for the eye contour — followed by a primer, foundation, or tinted moisturizer from the complexion line. The mineral makeup seamlessly complements well-cared-for skin and supports the skincare benefits throughout the day.