Jane Iredale Beyond Matte Liquid Foundation M9 27ml
Description
Description
Liquid semi-matte foundation for a medium skin with a fresh cool undertone
Oxidation is one of the most frustrating experiences when wearing foundation. A shade that looks perfect upon application noticeably warms up after a few hours on a medium skin with a cool undertone — sometimes even turning orange. The result is a complexion that looks forced and gives the feeling that makeup and skin are working against each other rather than together.
The Jane Iredale Beyond Matte M9 breaks that pattern. The color-stable plant-based formula is specifically tailored to a medium skin tone where the cool undertone demands a fresh, clear color payoff that lasts all day. Primer, concealer, and foundation come together in one step for a complexion that looks cared for and even without color shifts.
Color: M9 is a medium beige with a cool, slightly pink undertone — a bright, fresh shade that visually refines and enlivens medium skin tones with a cool base.
Benefits
- Three-in-one formula: primer, concealer, and foundation in one targeted step
- Buildable coverage from medium to full, tailored to the day’s needs
- Color-stable semi-matte finish that does not oxidize on the skin
- Minimizes the appearance of pores for a tight, polished complexion
- Long-lasting and suitable for all skin types
- Free from synthetic fragrance, parabens, phthalates, GMOs, talc, and mineral oil
- Clinically tested, dermatologically tested, and non-comedogenic
Active ingredients
Celery seed and flaxseed extract: For a medium skin with a cool undertone, color stability is the key factor for a believable, long-lasting complexion. The brand-specific combination of celery seed and flaxseed directly contributes here: celery seed extract regulates sebum production and slows oxidation processes on the skin, while flaxseed extract visually smooths and evens skin texture. Together, they ensure the cool, clear shade of M9 remains visibly intact all day.
Tamarind extract: A medium skin with a cool undertone can quickly develop a grayish or dull appearance when dehydrated. Tamarind extract acts as a plant-based hydration buffer in the formula, retaining moisture that supports the vibrancy of the complexion. This ingredient ensures the foundation feels comfortable and maintains its fresh color payoff, even after a long day of wear.
Jojoba oil: Jojoba oil has a waxy texture that closely matches the skin’s own sebum, allowing the formula to melt quickly and smoothly without clogging pores. On a cool medium skin tone, jojoba contributes to flawless foundation application and a comfortable wear that doesn’t burden the skin — even with daily use.
Honeysuckle extract (Lonicera Caprifolium & Japonica): The combination of two honeysuckle varieties completely replaces synthetic preservatives and has a soothing effect on the skin. For a cool medium skin tone that may react sensitively to heavy makeup ingredients, this is a conscious and trusted choice within Jane Iredale’s clean formula.
Tocopherol (vitamin E): As a fat-soluble antioxidant, vitamin E actively protects the skin against free radicals that can disrupt the clarity of a cool complexion. It supports consistent, bright color rendering of the foundation throughout the day and contributes to a soft, balanced skin condition with long-term use.
How to use
- Cleanse the skin thoroughly and apply a moisturizing base as preparation
- Shake the bottle and press the pump — no twisting needed
- Dispense one pump and apply to the central part of the face
- Blend evenly outward with the Liquid Complexion Brush or fingertips for a seamless, skin-like finish
- Finish in the morning with a mineral powder with SPF as daily protection against sun exposure
Suitable for
- Medium skin tones with a cool or slightly rosy undertone
- All skin types, including combination and sensitive skin
- Skin prone to oxidation or color shifts with conventional foundations
- Sensitive skin thanks to the formula free from synthetic fragrance and parabens
- For those seeking a color-stable medium shade that stays fresh and even all day
Frequently Asked Questions
Why doesn’t the Jane Iredale Beyond Matte M9 oxidize like other foundations?
Oxidation occurs when foundation comes into contact with sebum, oxygen, and synthetic ingredients that chemically react with the skin. Jane Iredale’s plant-based formula is free from mineral oils and heavy synthetic fillers that accelerate this process. Combined with the color-regulating celery seed extract, the shade of M9 remains stable and true to its cool tone throughout the day.
Is the Jane Iredale Beyond Matte M9 also suitable for skin with slight redness or couperose?
Yes. The cool undertone of M9 helps visually neutralize redness, making it especially suitable for skin with couperose or diffuse redness. The formula is free from synthetic fragrance and parabens, further minimizing the risk of irritation for sensitive skin.
Can I also use M9 if the coverage of my current foundation is too heavy?
Certainly. With one pump, you create a light to medium coverage that feels transparent and skin-like. Thanks to the buildable formula, you have full control over the level of coverage — from a light evening layer to full coverage for occasions when a perfect complexion is desired.
