Youngblood Hydrating Liquid Lip Crème Iconic 4.5ml

Liquid lipstick in classic red with a cool undertone for a timeless matte lip

A matte red lip may well be the most iconic make-up look there is. A red with a cool undertone is the classic choice: it often makes teeth look whiter and suits many skin tones. It's the lipstick for moments you want to remember.

Iconic is a classic red with a cool undertone. The Youngblood Hydrating Liquid Lip Crème Iconic is a liquid lipstick with a velvety formula that gives full colour in a single stroke. It glides smoothly over the lips and dries down to a comfortable soft-matte finish. According to Youngblood, the formula is lightweight and long-lasting, and keeps the lips hydrated all day.

Shade: Iconic is the classic, cool red of the range: redder and cooler than Enamored, brighter than the deep Love Affair.

Benefits

• Classic red with a cool undertone
• Timeless matte red lip
• Intense colour in one layer
• Full coverage in a single stroke
• Soft-matte finish with minimal transfer
• Cares for the lips with shea butter, jojoba oil and vitamin E

Active ingredients

The key caring ingredients:

Shea butter: Butyrospermum parkii. According to Youngblood, shea butter nourishes and cares for the lips, so they feel soft and comfortable, even with a matte colour.

Jojoba oil: Simmondsia chinensis. Cares for and hydrates the lips, according to Youngblood, so the lip crème glides on smoothly and stays comfortable all day.

Vitamin E: Listed in the ingredients as tocopheryl acetate. It nourishes and softens the lips.

Mica: Ethically sourced, according to Youngblood. Mica gives a subtle sheen and a silky texture, and contributes to the velvety soft-matte finish.

How to use

1. Start with clean, smooth lips; if needed, apply a lip balm first and let it absorb
2. For extra definition, first outline your lips with a lip liner, for example the Lip Liner Pencil Truly Red
3. Apply the colour with the applicator, working from the centre of the lips outwards, along your natural lip line
4. Let the colour dry briefly to a soft-matte finish
5. Apply a second layer for more intensity, or touch up during the day

Suitable for

• A classic, bold look
• The festive season and nights out
• Light to deep skin
• Anyone looking for that one red lipstick

Frequently asked questions

How do I create a sharp red lip with Iconic?

Start with well-cared-for, smooth lips. Outline your lips with a red lip liner such as Truly Red and lightly fill them in. Then apply Iconic with the applicator, working from the centre outwards, and let it dry briefly.

Does a cool red make my teeth look whiter?

A red with a bluish undertone contrasts with the yellow tones in teeth, which often makes them look whiter. An orange-red does this less. That's what makes a cool red like Iconic such a classic.

What's the difference between Iconic and Love Affair?

Iconic is a bright, classic red, Love Affair a deep berry red. Iconic is fresher and more classic, Love Affair darker and more autumnal.

Which lip liner goes with Iconic?

The Lip Liner Pencil Truly Red goes well with Iconic. Outline your lips with it first and lightly fill them in; this makes the line sharper and helps the colour last longer. Choose a lip liner that is the same depth as the lip crème or just slightly darker.

Can I wear a gloss over it?

Yes. A clear gloss over the lip crème gives a glossy version of the same colour. Bear in mind that the colour won't stay in place as long as the matte version.