Jane Iredale Beyond Matte Liquid Foundation M13 27ml
Description
Description
Liquid semi-matte foundation for deep skin with a warm, rich complexion
Deeper skin tones deserve more than a handful of options at the bottom of the color palette. Yet many brands stop their range exactly where the real variety in deep tones begins. The result is an endless search for a shade that truly honors the skin’s richness — not too light, not ashy gray, but genuinely matching the depth and warmth that make a dark complexion so special.
Jane Iredale Beyond Matte M13 marks the start of the deeper segment in the range with a formula that seriously addresses the color complexity of deep skin tones. The 3-in-1 combination of primer, concealer, and foundation lays down a semi-matte layer that fully preserves the warm richness of a deep complexion — even, long-lasting, and true to color from morning to night.
Color: M13 is a deep, warm brown-beige with a neutral earthy undertone — a full, rich shade that emphasizes the color depth of deep skin tones without weighing them down or flattening them.
Benefits
- Three-in-one formula: replaces primer, concealer, and foundation in one targeted step
- Buildable coverage from medium to full, flexibly adjustable per occasion
- Semi-matte finish that retains warmth and color depth while taming excess shine
- Minimizes the visibility of pores for a polished, smooth complexion
- Long-lasting and suitable for all skin types
- Free from synthetic fragrance, parabens, phthalates, GMOs, talc, and mineral oil
- Clinically tested, dermatologically tested, and non-comedogenic
Active Ingredients
Celery seed and flaxseed extract: For deep skin tones, a stable finish without color shift is non-negotiable. The brand-specific combination of celery seed and flaxseed actively addresses both aspects: celery seed extract regulates sebum production that can accelerate oxidation processes, while flaxseed extract visually smooths skin texture and brings out the color depth of the shade purely and undisturbed. Together, they ensure a finish that keeps the warmth and richness of a deep skin tone intact all day long.
Tamarind extract: Deep skin tones that are insufficiently hydrated can appear dull or uneven — an effect that undermines the complexion’s own richness. Tamarind extract binds moisture deep in the skin and supports the elasticity of the complexion throughout the day. This ingredient ensures the foundation maintains its full, warm color rendering and the skin looks nourished and vibrant, even after a long day.
Jojoba oil: The waxy structure of jojoba oil closely matches the skin’s sebum, making the formula particularly smooth and skin-friendly without clogging pores. For a warm deep skin tone, jojoba contributes to an even, profound color rendering that enhances the skin’s shade nuances and provides a comfortable wearing feel throughout the day.
Honeysuckle extract (Lonicera Caprifolium & Japonica): The combination of two honeysuckle variants completely replaces synthetic preservatives and has a soothing effect on the skin. For deep skin tones that may react sensitively to heavy chemical makeup ingredients, this clean composition offers daily reliability without compromise.
Tocopherol (vitamin E): As a fat-soluble antioxidant, vitamin E protects the skin and the formula against oxidative processes that can disrupt the vibrancy of a warm deep complexion. It supports a stable, consistent color rendering throughout the day and contributes to a balanced, healthy skin condition with regular use.
How to use
- Thoroughly cleanse the skin and apply a nourishing or hydrating base as preparation
- Shake the bottle and press the pump open — no twisting needed
- Dispense one pump and spread on the central part of the face
- Blend evenly outward with the Liquid Complexion Brush or fingertips for a seamless, skin-like finish
- Finish in the morning with a mineral powder with SPF as daily protection against sun exposure
Suitable for
- Deep skin tones with a warm or neutral earthy undertone
- All skin types, including combination and oily skin
- Skin that demands a foundation that respects and enhances its own color depth
- Sensitive skin thanks to the formula free of synthetic fragrance and parabens
- Those seeking a reliable deep shade as an entry into the darker segment
Frequently Asked Questions
How does the Jane Iredale Beyond Matte M13 differ from M12 and M14?
M12 has a cool pink undertone and suits medium-deep skin tones. M14 goes deeper with a specific undertone. M13 bridges to the deeper segment with a warm, neutral earthy undertone that fully respects the color richness of a deep skin tone. Unsure between two shades? Jane Iredale offers a 100% color matching guarantee.
Does the Beyond Matte Liquid Foundation provide enough coverage for imperfections on deep skin?
Yes. The buildable 3-in-1 formula offers light to medium coverage in one layer. By applying a second layer specifically on spots, discoloration, or imperfections, you achieve full coverage that still looks natural. Thanks to the concealer effect of the formula, a separate product for problem areas is not necessary.
Does M13 remain true to color in warm weather or with prolonged wear?
The formula withstands environmental factors that can cause color shifts. The celery seed extract keeps sebum production in check, so the foundation remains stable and true to color even in heat or with long wear — without shifting to unwanted orange or reddish tones.
