Jane Iredale Beyond Matte Liquid Foundation M14 27ml
Description
Description
Liquid semi-matte foundation for deep skin with cool, clear undertone
Deep skin with a cool undertone is one of the most challenging shades to match. Formulas that are too warm tint the skin orange or reddish. Formulas that are too light give an ashy, flat impression that drains all depth and clarity from the complexion. The result is a search that many women with this specific skin tone know all too well — and that rarely ends on the first try.
The Jane Iredale Beyond Matte M14 is the shade that ends that search. The 3-in-1 formula of primer, concealer, and foundation is tailored to the specific color needs of deep skin with a cool base — a complexion that demands precision and deserves clarity. The result is an even, color-stable semi-matte finish that emphasizes the skin’s own cool depth without neutralizing or warming it.
Color: M14 is a deep, cool brown-beige with a slight mahogany undertone — a powerful, clear shade that enhances the cool depth of the skin and gives it a refined, radiant appearance.
Benefits
- Three-in-one formula: primer, concealer, and foundation in one precise step
- Buildable coverage from medium to full, adaptable to the occasion
- Color-stable semi-matte finish that does not shift to orange or reddish tones
- Minimizes the visibility of pores for a smooth, polished complexion
- Long-lasting and suitable for all skin types
- Free from synthetic fragrance, parabens, phthalates, GMOs, talc, and mineral oil
- Clinically tested, dermatologically tested, and non-comedogenic
Active Ingredients
Celery seed and flaxseed extract: Color stability is not a luxury but an absolute requirement for deep skin with a cool undertone. The brand-specific combination of celery seed and flaxseed targets this precisely: celery seed extract regulates sebum production that accelerates oxidation and causes color shifts, while flaxseed extract visually refines and smooths skin texture. Together, they ensure that the cool mahogany depth of M14 remains undisturbed on the skin from morning to evening.
Tamarind extract: Deep skin with a cool undertone that is insufficiently hydrated can quickly look dull and uneven — directly affecting the clarity of the cool complexion. Tamarind extract acts as a plant-based hydration buffer that binds moisture in the deeper skin layers and supports the suppleness and vitality of the complexion throughout the day. This ingredient ensures a color rendering that fully reveals the cool clarity of the skin, even after prolonged wear.
Jojoba oil: The waxy structure of jojoba oil closely matches the skin’s sebum, providing an exceptionally smooth and skin-true fusion of formula and complexion. For a cool deep skin tone, jojoba contributes to an even, flawless coverage that emphasizes the skin’s tone nuances rather than masking them — for a complexion that looks naturally clear and well cared for.
Honeysuckle extract (Lonicera Caprifolium & Japonica): Two honeysuckle variants work together as a fully plant-based preservative system that replaces synthetic preservatives. The soothing effect of this extract makes the foundation safe and comfortable for daily use, even for deep skin tones that may react sensitively to the heavy ingredients in conventional foundations.
Tocopherol (vitamin E): As a fat-soluble antioxidant, vitamin E neutralizes free radicals that can disrupt the clarity and depth of a cool complexion. It supports a stable, consistent color rendering of the foundation throughout the day and contributes to balanced skin condition with long-term and regular use.
How to use
- Thoroughly cleanse the skin and apply a hydrating or nourishing base as preparation
- Shake the bottle and press the pump open — no twisting needed
- Dispense one pump and spread on the central part of the face
- Blend evenly outward with the Liquid Complexion Brush or fingertips for a seamless, skin-true finish
- Finish in the morning with a mineral powder with SPF as the last protective step
Suitable for
- Deep skin tones with a cool or mahogany undertone
- All skin types, including combination and sensitive skin
- Skin prone to color shifts or orange oxidation with conventional foundations
- Sensitive skin thanks to the formula free of synthetic fragrance and parabens
- Those seeking a deeper cool shade that enhances natural color clarity without warming
Frequently Asked Questions
How does the Jane Iredale Beyond Matte M14 differ from M13 and M15?
M13 has a warm neutral earthy undertone and suits deep skin tones with inherent warmth. M15 goes deeper. M14 brings a specific cool mahogany undertone that makes it especially suitable for deep skin tones where warmth is not dominant. Unsure between two shades? Jane Iredale offers a 100% color matching guarantee.
Why doesn’t Beyond Matte M14 shift to unwanted tones on the skin?
Color shifting occurs due to oxidation of heavy synthetic ingredients combined with sebum production on the skin. Jane Iredale’s plant-based formula is free of mineral oils and synthetic fillers that trigger this process. Moreover, celery seed extract actively regulates sebum production, keeping the cool color temperature of M14 stable and true throughout the day.
Is M14 also suitable for deep skin that dries out quickly in colder months?
Yes. The tamarind extract in the formula retains moisture and supports the suppleness of the complexion even in drier conditions. For optimal results, we recommend a richer moisturizer as a base before applying the foundation during winter months, so the clarity and depth of M14 remain fully visible.
