Jane Iredale Beyond Matte Liquid Foundation M17 27ml
Description
Description
Liquid semi-matte foundation for a very deep skin tone without a powdery or flat effect
Matte foundations and very deep skin tones have a complicated relationship. The finish that provides a polished, smooth look on lighter tones can quickly appear powdery or chalky on very deep skin— as if the color is being pushed away rather than highlighted. The result is a complexion that looks matte in the wrong sense of the word: flat, dull, and far from the natural depth and richness of the skin.
Jane Iredale Beyond Matte M17 solves this contradiction. The 3-in-1 formula of primer, concealer, and foundation is tailored to the specific color depth and pigmentation of a very deep skin tone, where the semi-matte finish tones down shine without taking away vibrancy. The result is a complexion that looks polished and even—while fully preserving the deep, cool richness of the skin.
Color: M17 is an exceptionally deep ebony shade with a cool, slightly grayish undertone—a intense shade that precisely and powerfully reflects the color depth of the darkest skin tones.
Benefits
- Three-in-one formula: primer, concealer, and foundation in one precise step
- Buildable coverage from medium to full, adaptable for day and occasion
- Semi-matte finish that maintains depth and vibrancy without a powdery effect
- Minimizes the visibility of pores for a smooth, polished complexion
- Long-lasting and suitable for all skin types
- Free from synthetic fragrance, parabens, phthalates, GMOs, talc, and mineral oil
- Clinically tested, dermatologically tested, and non-comedogenic
Active Ingredients
Celery seed and flaxseed extract: The powdery effect that many matte foundations cause on very deep skin tones often results from formulas not developed with deep pigmentation in mind. The brand-specific combination of celery seed and flaxseed works differently here: celery seed extract regulates sebum production without drying out the skin, while flaxseed extract visually smooths and refines skin texture. Together, they create a semi-matte finish that clearly and purely brings out the cool ebony depth of M17—without powderiness, without flatness.
Tamarind extract: For very deep skin with a cool undertone, hydration is the foundation of a vibrant, rich color display. Tamarind extract acts as a plant-based hydration buffer that retains moisture deep in the skin and supports the suppleness and elasticity of the complexion throughout the day. This ingredient is especially important for deep cool skin tones: without adequate hydration, the skin quickly appears grayish or dull, which disrupts rather than enhances the cool character of the shade.
Jojoba oil: The waxy structure of jojoba oil closely matches the skin’s sebum, making the formula exceptionally smooth and skin-friendly, melting in without clogging pores. For a cool very deep skin tone, jojoba contributes to flawless, even coverage that highlights the skin’s own tonal nuances and offers a comfortable wear that feels pleasant and light even with prolonged use.
Honeysuckle extract (Lonicera Caprifolium & Japonica): Two honeysuckle variants form a fully plant-based preservative system without synthetic preservatives. The soothing effect of this extract makes the foundation safe and comfortable for daily use—even for very deep skin tones that may react sensitively to the heavy ingredients often used in many conventional foundations for dark shades.
Tocopherol (vitamin E): As a fat-soluble antioxidant, vitamin E neutralizes free radicals that can affect the depth and clarity of a cool complexion. It supports a stable, consistent color display of the foundation throughout the day and contributes to a balanced, healthy skin condition with regular use.
How to use
- Thoroughly cleanse the skin and apply a rich moisturizing base as preparation
- Shake the bottle and press the pump open—no twisting needed
- Dispense one pump and apply to the central part of the face
- Blend evenly outward with the Liquid Complexion Brush or fingertips for a seamless, skin-like finish without visible edges
- Finish in the morning with a mineral powder with SPF for daily protection
Suitable for
- Very deep skin tones with a cool or grayish ebony undertone
- All skin types, including combination and sensitive skin
- Skin sensitive to the powdery or chalky effect of matte foundations
- Sensitive skin thanks to the formula free of synthetic fragrance and parabens
- Those seeking a cool shade in the deepest segment that balances vibrancy and depth
Frequently Asked Questions
How does the Jane Iredale Beyond Matte M17 differ from M16 and M18?
M16 has a warm chocolate undertone and suits very deep skin tones with inherent warmth. M18 is the deepest shade in the range. M17 occupies a unique position with its cool ebony undertone—a deliberate choice for skin where coolness and depth come together without warmth. Unsure between two shades? Jane Iredale offers a 100% color matching guarantee.
Why does Beyond Matte M17 not give a powdery effect on very deep skin?
The powdery effect of matte foundations on deep skin tones arises from formulas with heavy fillers like talc and mineral oil that dilute color depth. Jane Iredale’s plant-based formula is completely free of both ingredients. Combined with the hydrating tamarind extract and skin-friendly jojoba oil, the skin remains supple and vibrant under the semi-matte finish, without any chalky after-effect.
Is M17 also suitable for skin that becomes drier and duller in winter?
Yes. Tamarind extract actively retains moisture in the skin and protects the complexion from dryness and dull color display. In colder months, we recommend an extra rich moisturizer as a base before applying the foundation, so the cool ebony depth of M17 remains optimally visible and the skin looks nourished and vital.
