Jane Iredale PureMatch Liquid Concealer 10N Medium to Dark 5ml
Description
Description
Liquid concealer for medium-dark skin with olive undertone
A good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a medium-dark shade with a true olive undertone that does not lean warm-gold or peach.
Jane Iredale PureMatch 10N is specially developed for medium-dark skin with an olive undertone — a greenish nuance naturally present in this skin tone and often ignored in regular concealer lines. Regular warm or neutral shades can appear orange on olive skin; this tailored 10N avoids that problem. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.
Color: A medium-dark shade with an olive undertone suitable for medium-dark skin tones with a greenish nuance in the undertone.
Benefits
- Medium, buildable coverage with a soft matte finish
- Precision doe-foot applicator for targeted and broad use
- Long-wear formula that does not oxidize or crease
- Versatile: conceal, brighten, and contour with one product
- Vegan, gluten-free, and non-comedogenic
- Nourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E
- Protects against moisture loss with oil and wax blend
Active ingredients
Indian Dammar (Shorea Robusta Resin): A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.
Prickly Pear (Opuntia Ficus-Indica) Extract: A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.
Vitamin E (Tocopherol): A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.
Oil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes): A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.
Mica & mineral pigments: Provide a natural finish and coverage without a cakey or mask-like effect.
How to use it
- Cleanse and care for the skin with your daily routine and apply your serum and moisturizer
- Optionally apply your foundation first as a base
- Dispense a small amount of Jane Iredale PureMatch 10N onto the doe-foot applicator
- For targeted spots like pigmentation or pimples: dab with the tip of the applicator
- For larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out
- Blend quickly and thoroughly with a Concealer Brush, sponge, or finger before it dries (the long-wear formula sets quickly)
- Optionally set with a light layer of translucent powder for even longer wear
Suitable for
- Medium-dark skin tones with an olive undertone
- Use under and after foundation
- Camouflaging pimples, pigmentation spots, and dark circles
- Brightening under the eyes (optionally choose 10N or a shade lighter)
- Contouring (choose a shade darker)
- Vegan and gluten-free use
- Acne-prone skin (non-comedogenic)
Frequently Asked Questions
What does the N in 10N mean?
The N stands for neutral undertone, as opposed to W for warm. Specifically, 10N has a neutral-olive nuance—a light greenish tint common in Mediterranean, South Asian, and olive skin types. This undertone does not work with a warm-golden concealer, as that results in an orange finish.
How do I choose between Jane Iredale PureMatch 10N and 8N or 11N?
10N is clearly darker than 8N (medium skin with a neutral undertone) and has an olive nuance instead of purely neutral. Compared to 11N, 10N is almost as dark, but 11N has a purely neutral undertone while 10N is olive. Choose 10N if your skin clearly has an olive or greenish nuance, and 11N for a purely neutral complexion.
Can I use Jane Iredale PureMatch 10N under the eyes as well?
Yes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 2 or Enlighten Concealer 1) can be applied first, followed by PureMatch 10N for a matching finish.
Does PureMatch contain SPF?
No, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.
Is the concealer vegan?
Yes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.
