Jane Iredale PureMatch Liquid Concealer 15W Deeper 5ml
Description
Description
Liquid concealer for deeper skin with a warm brown undertone
A good concealer must do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula must also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deeper shade with a warm brown undertone that naturally follows the rich earthy glow of this skin tone without a grayish or dull finish.
Jane Iredale PureMatch 15W is specially developed for deeper skin with a warm brown undertone — a complexion with a rich warm character that requires a concealer that fully matches the pigment. Regular concealer lines often offer too few shades in this skin range or tint the warm depths too red or too gray. 15W is one of the most valuable shades in the range for deeper skin. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.
Color: A deeper shade with a warm brown undertone suitable for deeper skin tones with a rich warm-earth character.
Benefits
- Medium, buildable coverage with a soft matte finish
- Precision doe-foot applicator for targeted and broad use
- Long-wear formula that does not oxidize or smudge
- Versatile: conceal, brighten, and contour with one product
- Vegan, gluten-free, and non-comedogenic
- Cares for the skin with Prickly Pear, Indian Dammar, and vitamin E
- Protects against moisture loss with oil and wax blend
Active ingredients
Indian Dammar (Shorea Robusta Resin): A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.
Prickly Pear (Opuntia Ficus-Indica) Extract: A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin against oxidative stress while keeping the concealer in place.
Vitamin E (Tocopherol): A classic antioxidant that protects the skin from free radicals and contributes to a healthy skin appearance under makeup.
Oil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes): A blend of plant oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with long-term use.
Mica & mineral pigments: Provide a natural finish and coverage without a cakey or mask-like effect.
How to use it
- Cleanse and care for your skin with your daily routine and apply your serum and moisturizer
- Optionally apply your foundation first as a base
- Dispense a small amount of Jane Iredale PureMatch 15W onto the doe-foot applicator
- For targeted spots like pigmentation or pimples: dab with the tip of the applicator
- For larger areas like under the eyes or around the nose: lay the applicator flat and gently blend out
- Blend quickly and fully with a Concealer Brush, sponge, or finger before it dries (the long-wear formula sets quickly)
- Optionally set with a light layer of translucent powder for even longer wear
Suitable for
- Deeper skin tones with a warm brown undertone
- Use under and after foundation
- Concealing pimples, pigmentation spots, and dark circles
- Brightening under the eyes (optionally choose 15W or a shade lighter)
- Contouring (choose a shade darker)
- Vegan and gluten-free use
- Acne-prone skin (non-comedogenic)
Frequently Asked Questions
What does the W in 15W mean?
The W stands for warm undertone, as opposed to N for neutral. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool/neutral undertone and an N shade is better.
How do I choose between Jane Iredale PureMatch 15W and 14N or 16W?
15W is darker than 14N (deep skin with a neutral undertone) and has a distinctly warm brown tone. Compared to 16W, 15W is lighter, while 16W has a deeper chocolate brown undertone, whereas 15W remains a warm earthy brown. Choose 15W if your deeper skin has a warm earthy glow, and 16W for a richer chocolate brown complexion.
Can I use Jane Iredale PureMatch 15W under the eyes as well?
Yes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 4 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 15W for a matching finish.
Does PureMatch contain SPF?
No, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing separate sun protection.
Is the concealer vegan?
Yes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.
