Jane Iredale PureMatch Liquid Concealer 12W Dark 5ml
Description
Description
Liquid concealer for dark skin with warm undertone
A good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the market: a dark shade with a pronounced warm undertone that works naturally on dark skin without an ashy or dull finish.
Jane Iredale PureMatch 12W is specially developed for dark skin with a warm undertone — a complexion with a warm reddish-brown or amber glow that makes gold and copper jewelry appear more attractive than silver. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.
Color: A dark shade with a warm undertone suitable for dark skin tones with a reddish-brown or amber glow.
Benefits
- Medium, buildable coverage with a soft matte finish
- Precision doe-foot applicator for targeted and broad use
- Long-wear formula that does not oxidize or distort
- Versatile: conceal, brighten, and contour with one product
- Vegan, gluten-free, and non-comedogenic
- Nourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E
- Protects against moisture loss with oil and wax blend
Active ingredients
Indian Dammar (Shorea Robusta Resin): A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.
Prickly Pear (Opuntia Ficus-Indica) Extract: A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.
Vitamin E (Tocopherol): A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.
Oil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes): A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to combat dryness with prolonged use.
Mica & mineral pigments: Provide a natural finish and coverage without a cakey or mask-like effect.
How to use it
- Cleanse and care for your skin with your daily routine and apply your serum and moisturizer
- Optionally apply your foundation first as a base
- Dispense a small amount of Jane Iredale PureMatch 12W onto the doe-foot applicator
- For targeted spots like pigmentation or pimples: dab with the tip of the applicator
- For larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out
- Blend quickly and fully with a Concealer Brush, sponge, or finger before it dries (the long-wear formula sets quickly)
- Optionally set with a light layer of translucent powder for even longer wear
Suitable for
- Dark skin tones with a warm undertone
- Use under and after foundation
- Camouflaging pimples, pigmentation spots, and dark circles
- Brightening under the eyes (optionally choose 12W or a shade lighter)
- Contouring (choose a shade darker)
- Vegan and gluten-free use
- Acne-prone skin (non-comedogenic)
Frequently Asked Questions
What does the W in 12W mean?
The W stands for warm undertone, as opposed to N for neutral. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool/neutral undertone and an N shade is better.
How do I choose between Jane Iredale PureMatch 12W and 11N or 13W?
12W is almost as dark as 11N but has a pronounced warm undertone, while 11N is neutral. Compared to 13W, 12W is lighter and has a warm reddish-brown undertone, whereas 13W leans towards a golden bronze. Choose 12W if your dark skin has a warm reddish-brown or amber glow.
Can I use Jane Iredale PureMatch 12W under the eyes as well?
Yes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 3) can be applied first, followed by PureMatch 12W for a matching finish.
Does PureMatch contain SPF?
No, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.
Is the concealer vegan?
Yes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.
