Jane Iredale PureMatch Liquid Concealer 13W Deep 5ml
Description
Description
Liquid concealer for deep skin with a golden bronze undertone
A good concealer should do more than just hide imperfections. Perfectly matching your own skin tone is the foundation — but the same formula should also be suitable to brighten the skin, define contours, and be applied under the eyes or over red spots without creasing or oxidizing. What is often missing in the range: a deep shade with a golden bronze undertone that naturally follows the warm metallic glow of this skin tone.
Jane Iredale PureMatch 13W is specially developed for deep skin with a golden bronze undertone — a complexion with a rich warm metallic character often visible in sunlight. Regular warm concealers often appear too red or orange on this skin, while 13W brings that golden bronze dimension. The liquid formula glides on creamy, builds to medium coverage, and sets to a subtle soft matte finish that lasts all day without oxidizing. The precision doe-foot applicator makes both targeted spot application (on pimples, pigmentation spots, around the nostrils) and broader coverage on larger areas easy. Fully vegan, gluten-free, and non-comedogenic — suitable for sensitive and acne-prone skin. Nourishing ingredients like Prickly Pear and Indian Dammar keep the skin supple and help prevent moisture loss.
Color: A deep shade with a golden bronze undertone suitable for deep skin tones with a warm metallic glow.
Benefits
- Medium, buildable coverage with a soft matte finish
- Precision doe-foot applicator for targeted and broad use
- Long-wear formula that does not oxidize or crease
- Versatile: conceal, brighten, and contour with one product
- Vegan, gluten-free, and non-comedogenic
- Nourishes the skin with Prickly Pear, Indian Dammar, and Vitamin E
- Protects against moisture loss with oil and wax blend
Active ingredients
Indian Dammar (Shorea Robusta Resin): A natural plant resin that supports skin elasticity and makes the skin soft and supple. A lesser-known but powerful nourishing ingredient that gives the concealer a caring character.
Prickly Pear (Opuntia Ficus-Indica) Extract: A cactus extract rich in antioxidants that soothes, softens, and hydrates the skin. Protects the skin from oxidative stress while keeping the concealer in place.
Vitamin E (Tocopherol): A classic antioxidant that protects the skin from free radicals and contributes to a healthy complexion under makeup.
Oil and wax blend (Sunflower Wax, Neem Seed Oil, Coconut Alkanes): A blend of plant-based oils and waxes that supports the skin barrier and reduces transepidermal water loss — important to prevent dryness with prolonged use.
Mica & mineral pigments: Provide a natural finish and coverage without a cakey or mask-like effect.
How to use it
- Cleanse and care for the skin with your daily routine and apply your serum and moisturizer
- Optionally apply your foundation first as a base
- Dispense a small amount of Jane Iredale PureMatch 13W onto the doe-foot applicator
- For targeted spots like pigmentation or pimples: dab with the tip of the applicator
- For larger areas like under the eyes or around the nose: lay the applicator flat and gently drag out
- Blend quickly and fully with a Concealer Brush, sponge, or finger before it dries (the long-wear formula sets quickly)
- Optionally set with a light layer of translucent powder for even longer wear
Suitable for
- Deep skin tones with a golden bronze undertone
- Use under and after foundation
- Concealing pimples, pigmentation spots, and dark circles
- Brightening under the eyes (optionally choose 13W or a shade lighter)
- Contouring (choose a shade darker)
- Vegan and gluten-free use
- Acne-prone skin (non-comedogenic)
Frequently Asked Questions
What does the W in 13W mean?
The W stands for warm undertone, as opposed to N for neutral. Unsure about your undertone? Look at the veins on the inside of your wrist. If they appear green, you have a warm or olive undertone and a W shade suits you. If they look more blue or purple, you have a cool/neutral undertone and an N shade is better.
How do I choose between Jane Iredale PureMatch 13W and 12W or 14N?
13W is darker than 12W (dark skin with a warm reddish-brown undertone) and has a specific golden bronze tone. Compared to 14N, 13W is almost as dark, but 14N has a neutral undertone while 13W is clearly warm-gold. Choose 13W if your deep skin has a warm metallic golden glow, and 14N for a more neutral complexion.
Can I use Jane Iredale PureMatch 13W under the eyes as well?
Yes. Unlike the color-correcting concealers (Enlighten, Circle Delete), PureMatch is an all-over concealer suitable for the entire face. For dark circles with a strong blue undertone, a color-correcting concealer (such as Circle Delete 3 or Enlighten Plus No. 4) can be applied first, followed by PureMatch 13W for a matching finish.
Does PureMatch contain SPF?
No, PureMatch Liquid Concealer does not contain SPF. For UV protection, Jane Iredale recommends finishing with Powder-Me SPF or an SPF foundation, or wearing a separate sunscreen.
Is the concealer vegan?
Yes, PureMatch Liquid Concealer is completely vegan, gluten-free, and cruelty-free. Unlike the Enlighten Concealer and Circle Delete, this formula contains no beeswax.
